How can you stand out in the ed leadership job search?

Your mission—should you choose to accept it—is to rise above the competition and land multiple offers for your next-level instructional leadership role...so you can fulfill your professional calling and have a greater impact on student learning.

This Is Your Year

You've been preparing for this for your entire career. 

You've gained experience, education, degrees, and certifications. 

And you know you're ready for greater responsibility and impact. 

So now is the time to act. You've got this.

Too many people timidly submit a few applications every year, thinking "I hope they choose me. I hope this is my time."

Here's the secret: It's your time if you make it your time.

Leaders don't wait to be chosen.

Leaders rise up. Leaders emerge.

Leaders compete to win the right to lead.

So if you've been hanging back, waiting for someone to notice you—don't wait any longer.

No one is going to come looking for you and suddenly give you a new job. 

If you're ready to move to the next level, it's time to get serious about advocating for yourself. 

Students deserve champions—but before you can be a champion for students, you must become a champion for your own career, so you can win the right to lead.

Rise Above The Competition

The ed leadership job search may be the first true head-to-head competition you've faced in years.

Education is a collaborative profession, so the idea of "competing" against other candidates may feel strange.

But make no mistake: even if you never see your competition face-to-face...this is a winner-take-all tournament.

At The Principal Center, we believe students win when the best candidates win.

But too often, the best candidate for a job is also the "best kept secret."  Humility is a virtue, but the job search is no time to downplay your qualifications. 

If you don't shine when you're in the spotlight, those who boast the most will win. And we can't let that happen.

Rising above the competition isn't about bragging, boasting, or exaggerating. It's about making a clear, well-reasoned case that you're the ideal candidate for the job—even if you're not the most experienced or the best-connected. 

When you learn how to tell your story, you can rise above competitors with more experience—even if you're an outsider.

It's not about being the candidate with the longest résumé or the most friends on the interview team.

It's about showing that you're the kind of leader—and the kind of person—they're looking for.

Where Leaders Get Stuck in the Job Search

There are three main barriers to landing the leadership role of your dreams:

1. Application screening
2. Interviews
3. Reference checks

Making it through each of these barriers is a competition—there are simply more candidates than available jobs. At every stage, schools must eliminate 50-80% of applicants.

Landing your next-level leadership role is a numbers game.

So if you've been a finalist but haven't landed the job, don't despair.

Persist.

When you don't get the job, that's not a "sign from the universe" that you're not cut out for this. It's simply a mathematical reality.

No basketball player sinks every shot. No baseball player bats 1.000. 

You aren't hitting an impenetrable wall—you're just not making it through the gate in that wall yet. 

To make it through each "gate," it's essential to understand the nature of the competition you face at each gate:

1. At the application screening stage, it's all about the quality of your application—NOT the facts on your résumé.
   
   Even the most experienced candidates can land in the "NO" pile if they send in a poor application.
   
   A strong application gives a sense of your trajectory as a rising leader.
2. At the interview stage, it's all about communicating who you are.
   
   You'll answer questions, but it's more about conveying the kind of leader you are than your factual answers to the interview questions.
   
   An authentic leader will beat someone with mere "correct" answers every time.
3. At the reference check stage, it's all about having advocates in your corner in advance.
   
   If you enlist their support early—instead of catching them off guard when they get a call—you'll be in great shape.
   
   Your references can start putting in a good word for you now—long before they get called for a reference check.

You can make it through each of these "gates"—if you follow a proven process. 

Your Path to Job Search Success

When you understand the nature of the hiring process, you can prepare yourself to succeed, no matter what obstacles you face.

Your journey as a competitor has five main stages:

You can set yourself up for success by focusing on these key steps:

1. Discover your leadership superpowers, so you can articulate how you'll meet the organization's needs.

You are more than your degrees—you have unique strengths that need to shine through in the hiring process.

2. Recruit your references, so they'll start drafting recommendation letters and putting in a good word for you.

Don't let a surprise reference check be the first they're hearing of your job search.

3. Craft your application argument, so you're not just sending in paperwork, but making a strong case that you're the best candidate for the role—even before your interview.

Your résumé and cover letter aren't just cold facts on paper—they're an impassioned argument for your candidacy.

4. Train for interview day, so you're ready for any question—cool, collected, and ready to use the stories you've prepared to illustrate why you're the right person for the job.

Most people are uncomfortable in interviews—including the hiring team! If you prepare the right way, you'll be at ease—and your interviewers will hang on every word you say.

5. Race to the finish line, so you get two or more job offers, and don't have to settle for waiting another year or taking a position you don't feel great about.

This is marathon, not a sprint. Success requires training and preparation for every stage of the hiring process. 

However, you won't always move linearly through these stages—as your job search unfolds, your situation can change rapidly.

New positions open all the time, and you'll suddenly get called to interview for jobs you'd already forgotten about.

That's why it's essential to prepare—and be ready to adapt the moment you see a new position or get called in for an interview.

Train Like An Athlete

If you're ready to move into your next-level instructional leadership role, and you're tired of waiting to be noticed...

It's time to train with the seriousness of a championship athlete. 

This is your year, if you're committed to making it your year.

If not, that's fine.

Plenty of people are content to keep waiting, and hoping, and doubting themselves, and waiting—forever.

But you seem different—because you've read this far, and you've made the decision not to hang back any longer.

Your hard-earned admin degree is worth putting to good use, impacting the lives of teachers and students. 

So there's just one question to ask yourself:

Are you ready to ascend?

If so, then you're invited to apply for the Ascend Masterclass, and join the cohort of leaders who are making the decision to lead at the next level.

Introducing the Ascend Masterclass

Your Coach: Justin Baeder, PhD

What's Included & How You'll Win

Our Step-By-Step Game Plan

As soon as you register, here's what will happen:

1. We'll create an account for you, so you can login to the Ascend Masterclass Dashboard. This is where we'll post new training videos and other resources, based on your questions and needs.
2. You'll send us your current résumé, cover letter, and recommendation letters, so we can get to work together on revisions.
   
   If you're starting from scratch, no problem—we'll build everything from the ground up together, using our proven templates and strategies.
3. Next, we'll schedule your Instructional Leadership Superpowers Interview with Dr. Baeder, and start to craft your Leadership Trajectory Argument.
4. Meanwhile, our team will create a custom Google Doc where we'll keep drafts of all our work together, so you can get real-time revision support and keep everything organized in one place.
5. Then, we'll schedule consultations and practice interviews based on your search timeline.  If you have an interview coming up, we'll schedule a practice interview right away, so you can walk in confident and prepared.

If you're prepping for a leadership role further out in the future, we'll use the Ascend Leadership Journal to plan the experiences that will make you the ideal candidate when you're ready.

Most of all, this program is designed to be flexible, because the admin job search moves quickly. We're in your corner, whatever comes your way. 

Bonus: Practice Interviews

As you complete each of your key application assets, you'll unlock additional bonus practice interviews, so you're ready for the next phase of the process. Bonus practice interviews are included when you complete your:

• Experience Matrix Résumé
• Perfect Fit Argument Cover Letter
• Reference Letter Portfolio

Dr. Baeder's hourly rate for consulting is $750, which gives this bonus a real-world value of $2,250. 

FAQ