Privacy Policy & Terms and Conditions

Personal Identification Information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, click email links, click advertisements, visit partner sites, click links on social media, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and/or credit card information.

Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us, or if such information is provided via an integrated service such as Twitter or Facebook, or advertising partners. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

Our email and website systems are integrated in such a way that email clicks, website login activity, pages visited, and other user activities are available to our customer support team, in order to enhance the user experience.

Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users' means of connection to our Site, such as the operating system, IP address, and the Internet service providers utilized and other similar information.

Web Browser Cookies

Our Site uses "cookies" to enhance User experience and enable user account logins. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them.

These cookies allow us to provide more relevant ads across the web. We use advertising services from Google Ads, Meta (Facebook/Instagram), and TikTok, including retargeting campaigns. Actions you take on our website, emails, or social media links enable these advertising partners to present you with retargeting advertising on other sites and platforms based on your previous interaction with The Principal Center. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number.

If you wish to opt out of ad tracking, you may visit networkadvertising.org/choices for more information and instructions. You may also choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.

How We Use Collected Information

The Principal Center may collect and use Users' personal information for the following purposes:

How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

We use Stripe as our secure 3rd-party credit card processor, with industry-standard encryption and PCI Level 3 security compliance. No credit card information is stored on our servers.

Third-Party Service Providers

We use the following third-party service providers to help us operate our business and the Site:

We may share your information with these third parties for the limited purposes described above, provided that you have given us your permission.

Sharing Your Personal Information

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Third-Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to This Privacy Policy

The Principal Center has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.